INTRODUCING
THE BEST, NEW STRATEGIC TARGET
IN BUSINESS TODAY: ADULTS 55+
THEY REPRESENT 1/3 OF THE POPULATION AND HAVE
$3.4 TRILLION IN SPENDING POWER… THAT'S
A LOT OF REASONS
TO
BREAK OUT OF TRADITIONAL DEMOS
We Have the Advanced Tools to Reach This Underserved, Underleveraged Audience
HISTORY | A&E | LIFETIME | LMN | FYI | VICE ON TV
Source: Consumer Expenditure Survey - U.S. Bureau of Labor Statistics - September, 2020. US Census Bureau – Current Population Survey, Annual Social and Economic Supplement, 2019.