INCLUSION ISN'T TRULY INCLUSION
The A55+ audience is 95 million strong
IF IT COMES WITH AN EXPIRATION DATE
and represents 40% of annual consumer spending.
That's too big to be ignored…
…and a lot of reasons to break out of traditional demos
UNLOCK YOUR TOTAL AUDIENCE POTENTIAL
HISTORY | A&E | LIFETIME | LMN | FYI | VICE ON TV
Source: US Census. Population by Age and Sex: 2019. Phoenix Brand Effect, Phoenix Marketing International. 10/1/19 - 9/30/20. Television norms inclusive of Cable Primetime Non-Sports programming only. Bureau of Labor Statistics, Consumer Expenditure Tables, Table 1300. Age of reference person: Shares of annual aggregate expenditures and sources of income, Consumer Expenditure Survey, 2010, 2020.